My inbox is full of new SasS solutions that recently integrated video in the name of more efficient workflows. The rush to audio and visual online communication is for good reason. Studies show it takes less time, engages the recipient, and impels action more often than print. The rush is so intense that even Vimeo sent out a recent email campaign, reminding all users it offers ways to leverage video posted on their platform. Vimeo is clearly feeling the competition’s pinch.
The benefits of using video for work communications
Video is a great tool for productivity management software because it can help improve communication and collaboration within an organization. With video, teams can easily connect and share ideas, discuss projects, and brainstorm solutions. Video can also provide feedback on employee performance and to give guidance when needed. It also allows managers to observe team dynamics in real-time, which helps them to make informed decisions and take corrective actions quickly.
Video is an invaluable resource for training employees since it allows organizations to deliver consistent messaging while saving time and money on travel expenses. Finally, when used with other productivity management software, like task tracking systems and project management tools, video can provide invaluable insights into how teams are performing.
Why video is more effective at communicating
A recent study by researchers at The Stanford Graduate School of Business shows why video and audio communications are preferred for business these days. The researchers found that audio communication can have a more personal connection than other forms of communication. It also highlighted the importance of using appropriate language and tone for successful audio communication. A human voice triggered more responsive behavior than robotic-sounding AI voices.
4 SaaS companies using video effectively
With the evidence clearly pointing to video as the great engagement medium, it’s no wonder productivity and engagement software companies have integrated video into their offerings. Here are four companies that have integrated video with impressive use cases:
Typeform uses video as a powerful tool to engage customers in a variety of ways. They use video to showcase their product features, create tutorials and webinars, and add life to their surveys. By adding a video to their Typeform surveys, customers can quickly watch an explainer video or tutorial embedded in the survey, instead of having to search for it on another page or platform. This helps keep customers engaged and informed throughout the survey process. Typeform also allows users to add GIFs and videos as answer options that can be used for quiz questions or allow users to express themselves with funny clips. Video is also used in conjunction with Typeform's Live Chat feature, allowing customers to watch an explainer video while giving feedback in real time. With these innovative ways of using video, Typeform helps ensure that customers have an engaging experience while using their platform.
Asana uses video as a tool to help teams collaborate on a variety of projects. Video conferencing, screen sharing, and video recording are all tools Asana offers to help teams communicate and collaborate. With video conferencing, team members can have face-to-face conversations no matter where they are located. Screen sharing allows team members to show their work and receive feedback from peers. Video recording enables teams to review meetings and easily reference decisions that were made. Asana's video capabilities bring teams together and foster better communication, helping collaboration run smoothly.
Dropbox uses Dropbox Capture as a tool to enable users to record and share video content in a secure and private environment. With video capture, users can quickly start recording and sharing their videos with friends, family, or coworkers. Dropbox offers a desktop app that allows users to record and upload videos directly from their computer. The app also provides editing tools for trimming, splitting, and merging videos. Users can store and share their captured videos securely with other Dropbox users. Dropbox also offers an embeddable player that allows users to add a video to their website or blog post with just one click. This helps ensure their videos are seen by more people than if they were stored on their own computer.
Miro is an online platform that uses video to facilitate collaboration and communication amongst teams. It allows users to upload, store, and share videos as well as create custom video playlists. The collaborative platform's video feature includes an annotation tool that allows users to draw on the video and add comments or call out specific parts of a video. This feature makes it easy for users to collaborate on projects from any location by having a shared space to communicate in real time. The chat function also allows for direct messages and users can even record their own videos to share with the team. Miro's video feature is a great tool for teams working remotely or who cannot meet in person, as it provides an effective way for people to stay connected.
So, if you’re looking for a faster way to engage, brainstorm a problem, or attract more customers, put your face or voice on platforms you’ve never been before. Of course, don't forget to check out these tips from Loom about ways to update your team. They were one of the first SaaS platforms to see the value in video to better communicate at work.
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