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Lisa Bass Cooper
- Jul 11
- 3 min
Content Marketing ROI Matters: Comparing Analytics Tools Databox & WhatConverts
Website traffic measurement metrics dashboard.


Lisa Bass Cooper
- Nov 22, 2022
- 4 min
Brand Voices with Lasting Power
My teenage nephew recently let me know in his most respectful way that things had changed since I was his age. I accepted that. But I...


Lisa Bass Cooper
- Oct 9, 2022
- 3 min
Let's Go to the TikTok Video
The convergence of marketing, media, and technology today means we can all become producers of our own content.


Lisa Bass Cooper
- Apr 28, 2022
- 3 min
Refresh Your Social Media
Multiple sources can help to keep your social media strategy on target and fresh throughout the year.